Popular gifts & gifting behavior in the United States - statistics & facts+ 查看更多
Popular gifts & gifting behavior in the United States - statistics & facts
+ 查看更多
Date：2024-12-12
The exchanging of presents is a practice that is seen on several occasions each year, from Valentine’s Day and Father’s Day to more personal events like birthdays and baby showers. Perhaps the most exciting time of year for gift giving, however, is during the end-of-year holiday season, which includes Christmas, Thanksgiving, New Year’s Eve, Hanukkah, just to name a few events. For Christmas, specifically, some of the gifts desired most by American adults included money, gift cards, and apparel.
Who typically receives gifts?
Given that they believe in Santa Claus more than anyone else, it may come as no surprise that children typically receive presents over Christmas. Specifically, some 60 percent of U.S. consumers said they gave their children gifts during 2023’s holiday season and planned to give them gifts in 2024. That said, kids did not top the list. For both years, partners were the most common intended gift recipients among respondents at just over 60 percent. In terms of what they planned to buy for their significant others, children, family members, and so on, responses consistently included categories, such as apparel and footwear, gift cards, as well as toys and games.
Just because consumers mostly focus on looking for suitable gifts for their loved ones during the holiday shopping season, does not mean they cannot get themselves a little treat along the way. In 2024, about a third of surveyed shoppers in the United States said they intended to buy themselves a holiday gift too.
Average spending on gifts
In 2024, the average U.S. consumer expected to spend over one thousand U.S. dollars on holiday gifts, marking the very first time per capita spending reached four digits. Between 2006 and 2023, average spending had remained within the range of 700 to 950 U.S. dollars. In 2024, nearly 30 percent of U.S. holiday shoppers also believed they would be spending more on gifts than they did in the previous year. Specifically, Gen Z were the most likely generaiton to feel like they would be spending more, while more than half of baby boomers were confident shopping for gifts would be as costly as in a typical year.
A significant share of consumers have been making conscious plans to spend less on gifts per person in 2024 compared to the previous year. By far the most common reason for this was the concern that prices for goods would be higher due to inflation.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Gift-giving is not only a tradition but also a significant economic activity, especially during the holiday season. Retailers and businesses eagerly await this time of year, as it often represents a substantial portion of their annual sales. The increase in spending is not just a reflection of the festive spirit but also of the competitive nature of the market, where companies vie for consumers' attention with enticing promotions and exclusive deals. This surge in holiday shopping has a ripple effect on the economy, supporting various sectors from manufacturing to logistics.
Moreover, the rise in average spending on gifts is indicative of broader economic trends. As disposable incomes grow and consumer confidence increases, people are more willing to open their wallets for special occasions. However, this trend is not without its challenges. The pressure to purchase the perfect gift can lead to financial strain for some individuals, and the environmental impact of increased consumption is a growing concern. As a result, there is a growing movement towards sustainable and thoughtful gift-giving, with a focus on experiences and handmade items that reduce waste and promote individuality.
Gift-giving is also a reflection of societal values and relationships. The types of gifts chosen and the recipients often reveal much about the giver's priorities and the nature of their relationships. For instance, the prevalence of gift cards as a popular choice suggests a shift towards practicality and the desire to allow recipients the freedom to choose their own gifts. Similarly, the emphasis on apparel and footwear highlights the importance of fashion and personal expression in contemporary culture.
As we look towards the future, it is likely that the trends in gift-giving will continue to evolve. With the rise of e-commerce and the increasing popularity of online shopping, consumers have more options than ever before. This convenience, coupled with the ability to compare prices and read reviews, is changing the way people shop for gifts. Additionally, the growing awareness of social and environmental issues is likely to influence gift choices, with more people opting for ethical and sustainable options. The landscape of gift-giving is dynamic, and it will be interesting to see how these trends develop in the years to come.
This article is refer to the below website:
https://www.statista.com/topics/11796/popular-gifts-and-gifting-behavior-in-the-us/#topicOverview
In 2024, the average U.S. consumer expected to spend over one thousand U.S. dollars on holiday gifts, marking the very first time per capita spending reached four digits. Between 2006 and 2023, average spending had remained within the range of 700 to 950 U.S. dollars. In 2024, nearly 30 percent of U.S. holiday shoppers also believed they would be spending more on gifts than they did in the previous year. Specifically, Gen Z were the most likely generaiton to feel like they would be spending more, while more than half of baby boomers were confident shopping for gifts would be as costly as in a typical year.
A significant share of consumers have been making conscious plans to spend less on gifts per person in 2024 compared to the previous year. By far the most common reason for this was the concern that prices for goods would be higher due to inflation.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Gift-giving is not only a tradition but also a significant economic activity, especially during the holiday season. Retailers and businesses eagerly await this time of year, as it often represents a substantial portion of their annual sales. The increase in spending is not just a reflection of the festive spirit but also of the competitive nature of the market, where companies vie for consumers' attention with enticing promotions and exclusive deals. This surge in holiday shopping has a ripple effect on the economy, supporting various sectors from manufacturing to logistics.
Moreover, the rise in average spending on gifts is indicative of broader economic trends. As disposable incomes grow and consumer confidence increases, people are more willing to open their wallets for special occasions. However, this trend is not without its challenges. The pressure to purchase the perfect gift can lead to financial strain for some individuals, and the environmental impact of increased consumption is a growing concern. As a result, there is a growing movement towards sustainable and thoughtful gift-giving, with a focus on experiences and handmade items that reduce waste and promote individuality.
Gift-giving is also a reflection of societal values and relationships. The types of gifts chosen and the recipients often reveal much about the giver's priorities and the nature of their relationships. For instance, the prevalence of gift cards as a popular choice suggests a shift towards practicality and the desire to allow recipients the freedom to choose their own gifts. Similarly, the emphasis on apparel and footwear highlights the importance of fashion and personal expression in contemporary culture.
As we look towards the future, it is likely that the trends in gift-giving will continue to evolve. With the rise of e-commerce and the increasing popularity of online shopping, consumers have more options than ever before. This convenience, coupled with the ability to compare prices and read reviews, is changing the way people shop for gifts. Additionally, the growing awareness of social and environmental issues is likely to influence gift choices, with more people opting for ethical and sustainable options. The landscape of gift-giving is dynamic, and it will be interesting to see how these trends develop in the years to come.
This article is refer to the below website:
https://www.statista.com/topics/11796/popular-gifts-and-gifting-behavior-in-the-us/#topicOverview
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